Wk:8 Using LinkedIn and YouTube

Both Linkedln and Youtube can offer many opportunities towards our business because both of these platforms are used for different reasons. But for the main part both of these platforms can help businesses grow and get new audiences. Linkedln can be used for the more professional side of your business while youtube can allow customers/audiences to get an insight of your business. Both of these platforms are very useful to buildt a connection between your business and your customers. Which is very important when it comes to building customer loyalty. 

The use of Linkedln can be useful to my business as it can help me connect with others in the same field as me. Meaning that through Linkedln you can join various groups that are similar to who we are as a business. These groups can help you get insights as to how the market is doing but also at the same time they can also help you by giving you advice or vise versa you can give them advice. For this reasons I think that Linkedln can be very helpful towards our business and I would consider it. 

Next Youtube can also be very helpful towards my business. Although it is very different than Linkedln, it is still a very good way for building your business. Uploading videos such as a behind the scenes or even considering doing ads from your videos can help you promote your business locally. All of these different factors are a way for your business to be promoted thought different ways. The more ways you have through different platforms the more you are likely to gain different audiences.

Now that I have discussed both of these platforms and how they can be effective towards my business. The one that I would lean more towards is probably youtube. Often times people are scrolling and searching on youtube for reviews. Coffee shops are a top when searching in Youtube reviews and I feel as if our business does videos that get people's attention then we have a high chance of gaining new customers. This is kind of like the saying 'giving people what they want'. 

In overall that is an insight as to what I believe what would be more helpful towards our business. Both of these platforms are great and are a good source of for your customers to gain more information about your business. As I mentioned previously it is a a way of connection and trust. By building this customers feel more seen and feel like they have a place to go with feeling accepted.