Wk 9: Research on blogs, substacks and podcasts

 Blog and Podcasts are very common nowadays but I would say that the world of podcasts are taking over a little more than blog post. Currently you can find so many podcast in different genres which is kind of the same as blogs. But podcasts are becoming more and more popular within the listeners and those who have their own podcast. Although blogs aren't trending that doesn't mean that people still don't read them because they still do. Sometimes when you're interested on a certain topic or are doing research for something in particular blogs can help you a lot in the research process. 

Now for a business I would say that both blogs and podcasts are a good use of promoting your business. I don't think there is one in particular that is better than the other because the more that you can promote yourself the better. Through both platforms you have the ability to use them in benefit of you. Because everything you say towards your business that is how your customers are going to look at your business. 

I've only mentioned the positive sides of these platforms, but for businesses I would say that although podcast are very informative and they have a lot of potential. The downside to this is that a lot of people wouldn't want to hear about a business talk about their own things such as a weekly podcast video because not many would be interested in it. What I do think businesses could do is sponsor a podcast video or a podcast in general. Through this you are getting promotion and listeners could be motivated to go visit your place. I also think being a guest in a podcast video talking about your business for one episode, listeners are going to want to hear your story. 

Lastly I want to talk about substacks because prior to this year I didn't know what that platform was but now I do. I think it's very similar to having your own blog, but with benefits. I say benefits because you can get paid through these blogs/articles. The only downside to this is that not many would like to have a subscription which can become hard to get subscribers. I still think it's a good platform and there isn't anything bad with it and I can definitely see it growing in the future. 

In overall with all of this, all of these platforms are very informative towards businesses. It can help a lot on the growth of your business over time. Gaining new customers is very important and it can be possible through these platforms. It isn't something 'trendy' to follow because it is a form of social media and social media is to connect with others.